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Agriculture:

Agriculture is the foundation of the national economy, people's livelihood, and belongs to the weak cyclical sectors; the proportion of agricultural GDP and the number of employees are declining year after year; agricultural products have cyclical characteristics, vulnerable to the impact of natural disasters; produces supply is elastic in long term and less elastic in short term;also the price elasticity of demand and the income elasticity of demand are small.

Factors that influence agricultural development include: demographic factors, natural resources, natural disasters, national policies, and international competition. It has been the most important mission for China's agriculture industry to feed China's huge population; natural resources (land resources, climate resources and water resources) are important factors of agricultural production; agricultural products prices and agricultural subsidies are positively supporting this industry in the long term.

 

Forestry:
Forestry industry is a fundamental, raw material-based industry, its leading products, such as building materials, wood-based panels, wood pulp and paper products, furniture, rosin and so on are important and indispensable materials to the national economic development and people's lives; forestry industry also has ecological benefits, social benefits and economic benefits, thus is crucial in economic development, in improving the ecological environment, in promoting regional economic development and in addressing the farmers' employment problems. Forestry processing industry, particularly the wood-based panel industry is a labor-intensive business the prosperity of which is a significant solution to current unemployment. It is estimated that forestry industry provides nearly 8 to 10million jobs each year.
As a fundamental raw-material based industry, forestry has a long growing cycle and faces the scarcity of resources; a tension in wood supply and demand would further push up timber prices, while the reform of forest rights will revitalize this industry.

 

Animal Husbandry:

Two sub-sectors are included in animal husbandry: feedstuff industry and breeding industry. Feedstuff industry is an important link between crops farming industry and breeding industry; in recent years, the rapid expansion of production capacity has put feedstuff industry into a mature state of fierce product-homogenized competition with very low profit margin across the industry, and is vulnerable to the fluctuations from upstream crops farming industry and downstream breeding industry. Feedstuff enterprises' downward integration of breeding industry not only can reduce business risk, but also leads to higher industrial chain profits by establishing their own brands and differentiating the end-products.

Animal husbandry has long production cycle, and has entry time barrier and high cost exit barrier, likely causing large fluctuation in the industry; feedstuff industry is highly competitive, low in industry concentration and profit margin; breeding industry is low in the level of large-scale farming.

 

Fisheries:

China's output of aquatic products ranks no.1 in the world. The near-saturation of marine catch and seafood scarcity jact up the prices; aquatic production growth mainly relies on artificial breeding.

As the international community further strengthens the protection for environment, fishery resources, and especially for high seas fisheries resources by means of international cooperation, marine fisheries have limited production growth; according to the FAO report, currently major marine fish stocks are fully exploited, the future growth in the number of aquatic products mainly relies on artificial breeding. Therefore China has determined that the strategic focus for marine fisheries is aquaculture and deep processing of aquatic products, and has developed the fishery industry restructuring concepts of "compressing offshore fishing, focusing on aquaculture development, and expanding fish processing". The "National Marine Economy Development Plan" sets direction for the development of marine fisheries: to actively promote the strategic adjustment of fisheries and the economic structure of fishing areas, to enhance the transformation from traditional to modern fishery, and to achieve the change from quantity-oriented fishery to quality-oriented fishery.


Agriculture

Case 1 Marketing Strategy Consulting Project for Agricultural Enterprise

 
Services Type: Marketing Strategy Consulting.
 
Project Overview:
An Enterprise in agricultural industry asked us to work out  a marketing strategy for its products. Innovative Marketing for agricultural products are pioneered by securing profits while achieving sales growth.
To realize these goals, enterprises must carry out market research, product development, storage and transportation of agricultural products, sales and a series of market-related business activities. In carrying out these activities, what kind of ideas should be as a guiding principle and how to deal with the interest relationship among companies, customers and society becomes an important question that must first be answered.

Our Solution:
Current Status of China's Agricultural Market
Innovations for Agricultural Marketing
Business Concept Innovation for Agricultural Products Markets
Marketing Strategy Innovation for Agricultural Products
Marketing Strategy for Agricultural Products
New Product Development Strategy of Agricultural Products
Pricing Strategy of Agricultural Products
Branding Strategy of Agricultural Products
Processing Strategy of Agricultural Products
Promotion Strategy of Agricultural Products
Distribution Channels Strategy of Agricultural Products
Packaging strategy for Agricultural Product
Green Strategy of Agricultural Products
………..

Client's Comments:
Shanghai Huaran Investment Consulting Co, Ltd provides us sound marketing strategy consulting services for us, offering useful guidelines and implementation proposals for us to make business planning and marketing strategies, help us establish sound business attitude and way of thinking, and implement corporate marketing activities in the whole process.
 
 
案例2 腰果酚項目可行性研究
業(yè)務類别:項目可行性研究
項目概況
客戶是從(cóng)事(shì)腰果殼油研究開(kāi)發應用,系列精細環氧樹脂固化(huà)劑産品研發、制造的(de)高(gāo)科(kē)技(jì)企業(yè)。該企業(yè)是由國(guó)內(nèi)知名投資集團,在XX樹脂有(yǒu)限公司評估科(kē)技(jì)項目的(de)基礎上(shàng),擴股融資建成的(de)。公司擁有(yǒu)核心自(zì)主知識産權。
XXX公司正處在快速發展時(shí)期,XXX倡導并引領腰果殼油化(huà)工(gōng)應用,旨在開(kāi)創環氧樹脂應用領域的(de)新格局,XXX研發的(de)腰果殼油環氧樹脂固化(huà)劑是低(dī)溫環保無毒型的(de)環氧樹脂固化(huà)劑。經國(guó)家(jiā)有(yǒu)關部門認定,該産品已經填補了國(guó)內(nèi)空白,達到國(guó)際領先水(shuǐ)平。
華然咨詢邀約對(duì)項目進行深度研究。對(duì)該項目實施的(de)可能性、有(yǒu)效性、技(jì)術方案及技(jì)術政策進行具體(tǐ)、深入、細緻的(de)技(jì)術論證和(hé)經濟評價,以求确定一個(gè)在技(jì)術上(shàng)合理(lǐ)、經濟上(shàng)合算(suàn)的(de)最優方案和(hé)最佳時(shí)機(jī)。
華然解決方案
1) 宏觀市(shì)場(chǎng)分析:未來(lái)的(de)增長(cháng)空間(jiān),國(guó)家(jiā)對(duì)行業(yè)的(de)扶植政策,國(guó)家(jiā)對(duì)外(wài)資進入該行業(yè)的(de)政策(鼓勵/限制)及外(wài)資進入狀況,行業(yè)全球化(huà)的(de)程度以及全球市(shì)場(chǎng)狀況,過去(qù)幾年(nián)行業(yè)發展狀況等。
2) 競争市(shì)場(chǎng)分析,每項研究要包括項目的(de)主要方面,需要量、價格、工(gōng)業(yè)結構和(hé)競争決定市(shì)場(chǎng)機(jī)會。
3) 項目定位分析,進行實地(dì)調查和(hé)技(jì)術經濟研究,利用數據和(hé)模型驗證項目可行性和(hé)未來(lái)發展趨勢。
4) 财務分析,對(duì)選出的(de)方案詳細的(de)進行論證,确定具體(tǐ)的(de)範圍,估算(suàn)投資費(fèi)用、經營費(fèi)用和(hé)收益,并作(zuò)出項目的(de)經濟分析和(hé)評價。
5) ……
客戶評價:
華然咨詢的(de)項目組秉持對(duì)工(gōng)作(zuò)一絲不苟的(de)态度,兢兢業(yè)業(yè)的(de)敬業(yè)精神,提出了一系列價值很(hěn)高(gāo)的(de)咨詢報告,為(wèi)項目的(de)開(kāi)展提供了行之有(yǒu)效的(de)分析。
 
 
 
案例3 我國(guó)水(shuǐ)産品進出口貿易形勢分析
業(yè)務類别:進出口市(shì)場(chǎng)研究
項目概況
客戶委托華然對(duì)2010年(nián)中國(guó)水(shuǐ)産品進出口貿易狀況進行了監測及分析,并對(duì)重點出口品種及來(lái)年(nián)水(shuǐ)産品出口的(de)總體(tǐ)形勢做預測。
華然解決方案
華然商業(yè)數據庫:
1) 數據全面:包括宏觀經濟、行業(yè)、企業(yè)、進出口等所有(yǒu)商業(yè)數據信息;
2) 數據分析功能:可以對(duì)系統內(nèi)所有(yǒu)數據進行計(jì)算(suàn)、整理(lǐ)、作(zuò)圖、指标對(duì)比分析、地(dì)理(lǐ)分布地(dì)圖、導出圖表等操作(zuò);
3) 數據預測功能:對(duì)未來(lái)宏觀經濟運行、行業(yè)和(hé)企業(yè)的(de)發展趨勢做出計(jì)量分析和(hé)預測;
客戶評價
顧問(wèn)們對(duì)客戶高(gāo)度負責在整個(gè)咨詢過程中,雙方密切配合,建立了良好(hǎo)的(de)合作(zuò)基礎。雙方願意建立長(cháng)期戰略合作(zuò)夥伴關系,共同攜手,開(kāi)創未來(lái)。